The 1965 Barratt “Cars of the World” is a classic mid-1960s British trade card issue produced by Barratt & Co. Ltd., well known for inserting collectible cards into sweets. The set consists of 50 cards and was distributed primarily through packs of Barratt confectionery products, a common marketing practice in the UK where cards were included loose inside candy packaging rather than sold separately. Each card measures approximately 1 3/8″ × 2 9/16″ (about 35 × 65 mm), making them noticeably smaller than standard American trading cards and consistent with other British “trade card” issues of the period.
The set focuses broadly on historically significant and contemporary automobiles from around the world, with a mix of road, luxury, and competition vehicles. Motor racing is well represented. While the checklist is not exclusively racing-focused, a meaningful portion of the 50 cards highlights competition cars or marques closely tied to international racing in the 1950s and early 1960s, reflecting the growing global interest in Formula One and sports car racing during that era. Overall, the set is valued by collectors both for its colorful photographic fronts and for capturing a snapshot of mid-century automotive and racing history in a compact, widely distributed confectionery format.















