By 1967, automobile-racing cards had become more established internationally, with Italy producing one of the year’s most substantial issues through Panini’s Campioni dello Sport. This large multi-sport collection devoted a section to automobile racing and included contemporary stars such as Jim Clark and Jackie Stewart, placing Grand Prix racing alongside other major sports. Australia also produced the 20-card Weet-Bix Grand Prix issue, which took a historical approach by featuring Grand Prix cars spanning 1906–1966, while racing remained a relatively specialized subject in the United States. Overall, 1967 marked a period when European and Australian manufacturers were giving automobile racing greater attention, particularly through colorful promotional and multi-sport issues, while the American market still lacked a comparable major dedicated racing-card release.
1967-68 Weet-Bix (AU) Grand Prix
The 1967–68 Weet-Bix Grand Prix is a 20-card Australian promotional set featuring colorful illustrations of Grand Prix cars spanning 1906–1966.
1967-68 Weet-Bix (AU) Grand Prix