1910s Programs

Auto racing programs from 1910 to 1919 reflect a period of rapid growth and increasing professionalism in the sport. As racing expanded beyond exhibitions into nationally recognized events, programs became more detailed, often featuring expanded entry lists, driver biographies, automobile manufacturers, and sponsorship advertisements. Major competitions such as the Vanderbilt Cup, early Indianapolis races, board track events, and prominent hill climbs were documented in printed programs that helped formalize race organization and promote the sport to a growing audience. While still produced on relatively fragile paper, these programs offer valuable insight into the evolving structure of motorsports, the rise of factory-backed teams, and the public’s growing fascination with speed and technology during the pre– and post–World War I era.



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